LinkedIn vs Indeed Statistics – Which is Better? (2025)

Introduction

LinkedIn vs Indeed Statistics: LinkedIn and Indeed are two popular platforms for job searching and hiring employees, with millions of users worldwide. LinkedIn and Indeed have unique features that are suitable for different needs.

LinkedIn is primarily used for professional networking and career development, allowing job seekers to post their CVs and employers to post job openings. In contrast, Indeed aggregates job listings from thousands of websites, including job boards, staffing firms, associations, and company career pages.

This article presents several statistical analyses from different perspectives, covering the overall market share, features, user bases, usage patterns, number of job searches, and hiring trends. Hopefully, you will gain a detailed and comprehensive understanding of both platforms, enabling you to make a more informed choice between the two.

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• According to 6sense reports, in the recruitment category, LinkedIn is expected to capture a market share of 87.84% in 2025, followed by Indeed with a 0.98% share.
• In the same duration, LinkedIn holds the top spot in the recruitment category with 3,689,473 customers (98.9%), while Indeed comes in second with 41,357 customers (1.1%).
• LinkedIn’s biggest competitors in the recruitment space are Indeed, with a 0.98% market share, followed by ADP at 0.87%, and Workday Human Capital with 0.66%.
• In 2025, more than 3.68 million companies around the world began using LinkedIn to hire people, while over 41,000 companies started using Indeed to post job openings.
• The Business of Apps report indicates that in 2024, LinkedIn’s total revenue was approximately USD 17.1 billion.
• A report published by Recruit shows that Indeed is part of Recruit Holdings, which reported consolidated revenue of USD 24.6 billion for the period from April 2024 to March 2025.
• In contrast, the majority of LinkedIn users aged between 25 and 34 years captured the highest share, at 60% and Indeed made a share of 31.35%.
• According to SimilarWeb statistics, as of May 2025, LinkedIn.com received approximately 1.8 billion visits, and Indeed.com received 388.1 million visits.

Company Analysis of LinkedIn vs. Indeed Statistics

Features of LinkedIn and Indeed

LinkedIn vs. Indeed Market Statistics

(Reference: 6sense.com)

• In the recruitment category, LinkedIn is expected to capture a market share of 87.84% in 2025, followed by Indeed with only 0.98% share.

Furthermore, the market share of other categories of LinkedIn and Indeed is stated in the table below:

LinkedIn vs. Indeed Revenue Statistics

(Source: businessofapps.com)

• The above graph indicates that in 2024, LinkedIn’s total revenue was approximately USD 17.1 billion, representing an 8.6% increase over the last four years.
• LinkedIn’s quarterly revenue for 2024 is stated as Q1 (USD 4,013 million), Q2 (USD 4,251 million), Q3 (USD 4,292 million) and Q4 (USD 4,587 million).
• A report published by Recruit shows that Indeed is part of Recruit Holdings, which reported consolidated revenue of ¥3,557.4 billion (approximately USD 24.6 billion) for the period from April 2024 to March 2025, representing a 4.1% year-over-year increase.
• Adjusted EBITDA: ¥678.8 billion (19.1% margin), with an increase of 13.5%
• HR Technology segment (includes Indeed and Glassdoor): Revenue reached ¥1,126.5 billion (USD 7.38 billion), growing 11.3%, with Japan leading (+73.9%) and the US growing +2.2%.

LinkedIn vs. Indeed User Statistics

• According to the Cognism report analysis, as of January, the total number of LinkedIn users worldwide was approximately 1.1 billion.
• In the United States, LinkedIn has the highest number of members, with 234 million users.

Furthermore, in the same duration, other countries and regions number of LinkedIn members are stated in the table below:

• Based on LinkedIn’s gender demographics, 56.4% of users are male and 43.6% are female in 2025.
• In contrast, the majority of LinkedIn users aged between 25 and 34 years captured the highest share, at 60%.
• Furthermore, LinkedIn users from other age groups are followed as those aged 18 to 24 years (21.7%), 35 to 54 years (19.2%), and 55 years and older (3.1%).
• According to Cognism reports, on LinkedIn, the Professional Services industry has the highest number of users, accounting for 23 million, followed by the manufacturing industry with 18 million users.
• According to reports from 10xhire.io, the total number of monthly users of Indeed in 2024 was around 330 million.
• Almost 93% of people looking for jobs online in the U.S. use Indeed to find job opportunities.
• Indeed.com reports that almost 610 million people using Indeed have a job seeker profile.
• Additionally, more than 60 countries currently use Indeed.
• As of 2024, the maximum user of Indeed was captured by the 25- to 34-year-old age group, with a share of 31.35%.
• Other Indeed user shares by age group are as follows: 18 to 24 years (25.37%), 35 to 44 years (19.24%), 45 to 54 years (12.38%), 55 to 64 years (7.4%), and 65+ years (4.26%).
• Based on gender, Indeed accounted for the highest user share of 51.3%, and females accounted for 48.7%.

LinkedIn vs. Indeed Customer Statistics

• 6sense reports that LinkedIn holds the top spot in the recruitment category with 3,689,473 customers (98.9%), while Indeed comes in second with 41,357 customers (1.1%) in 2025.

Similarly, several customers using LinkedIn and Indeed in other categories are stated in the table below:

By Country

(Source: 6sense.com)

• As of 2025, the United States of America is expected to have the largest customer base on LinkedIn, with approximately 1,039,113 customers, as well as on Indeed, with 27,957 customers.

Furthermore, the customer base of LinkedIn and Indeed in other countries in the same period is stated in the table below:

By Products and Services

• According to the reports of 6sense in 2025, LinkedIn’s top three products and services by number of customers using them are Marketing (38,388), Digital Marketing (25,001), and Social Media (23,021).
• Others are followed by Branding (23,371), Design (23,037), Design (23,037), and SEO (21,629).
• At the same time, Indeed’s customers are Staffing (473), Recruiting (465), Recruitment (416), Engineering (395), Project Management (394), Marketing (392), and Consulting (374).

By Employee Size

• Most of LinkedIn’s recruitment customers are very small businesses with 0 to 9 employees, and there are about 1,678,282 such companies, as per the reports of 6sense.
• On the other hand, most of Indeed’s job-board customers are small to mid-sized companies with 20 to 49 employees, totalling around 10,476 businesses.

Top 5 Companies Using LinkedIn and Indeed

• In 2025, more than 3.68 million companies around the world began using LinkedIn to hire people, while over 41,000 companies started using Indeed to post job openings.

Website Traffic Statistics by LinkedIn vs. Indeed

• According to SimilarWeb statistics, as of May 2025, LinkedIn.com received approximately 1.8 billion visits, representing a 0.71% increase from the previous month.
• Moreover, the bounce rate of the LinkedIn website was 2.4%.
• In social media networks, the website ranked #5 and globally it ranked #18.
• The average session time was 8 minutes, with about 8.6 pages per visit.
• The United States secured the highest desktop traffic on LinkedIn.com, holding a share of 33.4% in May 2025.
• The website traffic shares of other countries are as follows: India (8.4%), the UK (6.1%), Brazil (4.4%), Canada (4.3%), and others (43.4%).
• A direct source secured the primary driver of web traffic, accounting for 66.1%, and organic search accounted for 29.9%.
• Similarly, according to the same source, the total number of visits to Indeed.com was approximately 388.1 million in May 2025.
• Moreover, the Indeed website’s bounce rate accounted for 27%, with an average of 10.9 pages per visit and an average visit duration of 7 minutes and 52 seconds, respectively.
• At the same time, country wise the website traffic shares of Indeed.com are followed as follows: the United States (46.84%), Canada (8.82%), the United Kingdom (7.67%), Japan (4.95%), France (4.06%), and other countries (27.67%).
• The highest traffic sources were captured by direct traffic with a share of 47.5%, while Organic search traffic captured a share of 46.2%.
• The remaining referrals, social, paid and display ads made up a traffic share of approximately 6%.

Conclusion

After completing the article on LinkedIn vs. Indeed Statistics – Which is Better?, it can be concluded that both platforms have their unique features as well as market and user base. Indeed is a solid choice if you’re looking for a wide range of job listings and prefer a simple, direct application process.

However, LinkedIn offers a more strategic edge, as it focuses on building a professional network, showcasing career achievements, and exploring roles through connections. It’s not that easy to choose a better option; everything depends on your priorities. Go through the article and find out your suitable option.